Market Exhibitors

MARCH 14-17, 2019

COMING TO THE NEWLY EXPANDED SUBURBAN COLLECTION SHOWPLACE
ALONGSIDE THE NOVI BOAT SHOW

CONTACT: BETHANY SLY
BSLY@MBIA.ORG or CALL 734-261-0123, ext. 2

View the draft FLOORPLAN

NEW THIS YEAR…
The Lake, Wake & Cottage Market, held alongside the Novi Boat Show (The PREMIER boat show in Novi for 26 years) in the new expansion at the Suburban Collection Showplace.

PRIME LOCATION AT SHOW ENTRANCE…
The Market will be right inside the single entrance for all attendees, featuring high-end products for Lakefront property owners, Boat owners and outdoor enthusiasts.

ADVERTISING BUDGET $170,000!
The Lake, Wake & Cottage Market will be marketed to a target audience of affluent adults throughout SE Michigan, including Oakland County (where the show is located) – the wealthiest county in Michigan.

SECURE YOUR SPACE, RETURN CONTRACT & PAYMENT BY OCT. 1
The Novi Boat Show has been completely sold out the last few years and exhibitor demand is increasing! Submit your contract for the new Lake, Wake & Cottage Market as soon as possible to secure your prime booth space!
Booth Space:
10’x10′ – $700
10’x15′ – $930
 

ATTENDEE DEMOGRAPHICS 
50% prime market ages 35 – 54 yrs.
47% report incomes over $100,000
88% own their home
61% own one or more boats 


MICHIGAN SEES 7 YEARS OF
GROWTH IN RETAIL SALES!

According to the NMMA, in 2016 retail expenditures of new powerboats, engines, trailers and accessory purchases grew nationally, but Michigan outpaced the rest of the country for the 7th year in a row with a nearly 9 percent increase, spending $868 million!
Don’t miss this opportunity to gain your market share!